88% Engage with Donor Communications
EXPORT, PENNSYLVANIA (June 2, 2026) — Most evangelicals are not overwhelmed by emails from ministries and charities but instead read them, according to a new report from Infinity Concepts and Grey Matter Research, You’ve Got Mail! Evangelicals and Donor Email.
The study found evangelicals receive an average of just 5.8 ministry or nonprofit emails per week, with nearly half (47%) saying they receive none at all in a typical week. Even among active donors, who gave financially within the past year, the average was only 8.8 emails per week.
The findings challenge the common belief that ministry supporters are inundated with digital communication and suggest many Christian nonprofits may be underestimating their audience’s willingness to engage—with the right content.
“Christian organizations often fear they are sending too many emails and driving supporters away,” said Ron Sellers, president at Grey Matter Research. “But the data shows most evangelicals are not overloaded, and most are still engaging with the messages they receive. The problem is not the volume, but the lack of relevant or engaging content.”
The research also found that most donors (88%) continue interacting with ministry emails rather than avoiding them:
- 42% read emails from organizations they support when they receive them
- 30% skim messages to see if something is worth reading
- 16% save them to review later
- Only 12% typically delete them without reading or skimming
In addition, nearly three out of four evangelicals (73%) say they do not block, unsubscribe from, or send to spam emails from organizations they support.
The study identified key reasons supporters disengage from ministry email—many of which organizations can address through better communication strategies.
“On average, donors say only about half of the email they receive from organizations they support is worthwhile, while the other half is a waste of their time. Supporters want relationship-driven communication, not just fundraising appeals,” said Mark Dreistadt, president and CEO of Infinity Concepts. “Organizations that balance inspiration, ministry impact, and donor care alongside financial requests tend to see stronger long-term engagement.”
To explore the complete findings, download You’ve Got Mail! Evangelicals and Donor Email.
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To schedule an interview with Mark Dreistadt or Ron Sellers, email Clem Boyd, Director of Public Relations, at clem@infinityconcepts.com or text or call him at 724.930.4003.
About Infinity Concepts
Infinity Concepts is America’s premier Christian strategic communications agency, serving clients globally for more than 20 years. As an award-winning, full-service firm, Infinity Concepts specializes in brand strategy, public relations, fundraising, digital, media, and creative services—delivering custom solutions that amplify messages and inspire faith-based audiences to action. Infinity Concepts also has two sister companies that offer clients a competitive advantage: Inspire Media Group, a digital advertising and content network reaching tens of thousands of Christian readers, and IDEX Pro, a consent-based identification system with access to 210 million Christians, the largest consumer segment in America. These tools and talents, combined with deep expertise and a mission-driven approach, position Infinity Concepts as a uniquely equipped brand strategy, public relations, and fundraising agency with unmatched reach into the Christian marketplace. To learn more, visit www.infinityconcepts.com.
About Grey Matter Research
Grey Matter Research has been solving business problems through qualitative and quantitative consumer insights since 1996. Grey Matter specializes in helping donor-supported organizations, having served well over 100 charities, ministries, and Christian denominations, along with for-profit firms such as General Motors and The Coca-Cola Company. Grey Matter’s work has been covered extensively by the international media. Learn more at greymatterresearch.com.